Make Your Work Pay Off

I recently attended a fabulous fundraiser. The event was Kentucky Derby themed to raise funds for a Relay for Life team. The organizers went all out with decorating the outdoor grove to perfection and included little extras tidbits, such as bottles of Champagne and “racing cups” for VIP attendees, that helped to make the afternoon a real pleasure. Between a raffle, silent auction, and “betting” on racehorses (hobby horses whose jockeys were Irish dancers who provided entertainment between races) there were ample means to draw in the additional cash. Giant dice were rolled with the outcome signaling which horses moved forward in the heat. To add to the fun, attendees were invited to help select the best outfits, hats… It was obvious that much time was spent in preparing for this festive event.

While the event drew a decent crowd, I was saddened that it was not better attended. Like several other recent events, much time was spent in creating a perfect fundraiser, but it could have easily pulled in a lot more funds with very little additional effort had there been more attendees. So what went wrong?

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History Can Trigger Top Results

If your event is an annual one, don’t forget the valuable resource of historical data. Knowing what sold and who your key buyers were can help your silent auction profits soar. A program like Pearl Bids, which allows you to view which items were bid on and what the bids were can prove invaluable.

So, what can you do once you have the data?

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Don't Forget the Wrap Up

Your event is finished and you are exhausted. Time to pack everything away, right? NO, this could be a huge missed opportunity.

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No Cost Advertising

Social media has become one of the best advertising strategies on the planet. Through blogs, Facebook, twitter, instagram... information is being disbanded at a rate never before imagined. Not only are the viewers receiving real-time updates, but the audience reached is growing exponentially.

While assigning volunteer duties, don't forget to create a team of marketing/social media volunteers. The beauty in this position is the diversity of people and involvement required. Whether the volunteer is hands on and actively assisting with other duties or someone who "just does not have time," there is something for everyone.

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More Donations for the Asking

It's been a while since my last post on companies that offer that offer donations. Did you know that many companies have a budget set aside for charitable donations? While some require that a specific application be completed, for others a personal request letter will do. The donations range from small items to large gift certificates and they are waiting for you - all you need to do is ask! 

Here are a few companies that have a history of donating to silent auctions to get you started.

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